NRBA Video News Replay -December 3 , 2025

 

• Shout Out!Happy Birthday!
• Decreasing Home Values
• Season To Unsubscribe
• Answer Your Phone
• Realtor Boards
• FHFA
• De-Listings
• Price Cuts
• Stale Sales
• RMS Webinar
• Last Webinar  NRBA Video News for This Year 12/10/2025
• AI
• Newsweek Article
• Zillow
• SInterest Rates
• Guest Host – Director Kimberlee McClellan
• Interesting News Articles
• NADP
• Equator
• CSE
• Zoom
• Linked In
• Mortgage rates
• Referral Fee Disclosures
• Q&A

 

 

Quick recap

The meeting began with attendance updates and discussions about upcoming events, including a master broker event and NRBA conference. Michael hosted the NRB Video News segment where he covered various operational topics including equipment updates, webinar management, and concerns about non-realtor MLS access. The latter portion focused on market analysis and technology updates, including discussions about AI tools for marketing, compliance requirements, and the upcoming launch of a new app, while emphasizing the importance of maintaining professional communication and online presence.

Summary

Meeting Updates and Event Planning

The meeting began with casual conversation and attendance updates, noting that several members were absent or late, including Chris Nelson. Kimberly announced she would be a guest speaker at Clay’s master broker event next Tuesday to discuss sourcing VAs. Michael mentioned that the NRBA conference was still being sorted out, with Atlanta likely hosting in July, and the Vegas event was causing challenges. The group agreed to discuss these topics in more detail during the recorded portion of the meeting.

Updating Equipment for Better Content

Michael hosted the NRB Video News and discussed the importance of updating camera and microphone equipment for video and social media content, emphasizing its business value. He highlighted Black Friday deals and encouraged members to unsubscribe from unnecessary emails to manage their inboxes. Michael also addressed issues with spam calls and the need for prompt client communication, issuing a warning about unprofessional conduct.

MLS Access and Market Updates

Michael discussed the challenges of managing webinars and the importance of maintaining professional conduct, such as keeping cameras on. He then addressed the impact of non-realtor access to MLSs, expressing concerns about reduced accountability and increased unethical behavior among agents. Michael advised increased vigilance and verification in transactions, particularly with non-realtor agents. He also mentioned updates to FHFA’s conforming loan limits and noted a significant increase in de-listings and price discounts in the early fall market.

Real Estate Market Challenges Overview

Michael discussed the current real estate market challenges, highlighting a 9% drop this year and ongoing monthly declines. He emphasized the importance of accurate pricing to avoid listings being reassigned, noting severe price cuts across the U.S. Michael also shared data on delistings and stale listings, expressing concern about sellers pulling off the market due to the risk of selling at a loss. He encouraged agents to adapt by using social media and video content to stay competitive. The conversation ended with a reminder about an upcoming RMS webinar hosted by Cliff, featuring Nick Hernandez, who has extensive experience with reverse mortgages.

Market Insights and AI Strategies

Michael discussed upcoming events and shared insights on the current housing market, predicting a four-year downturn in prices. He emphasized the importance of preparing for a seven-figure income in the coming year and encouraged members to think about their New Year’s resolutions ahead of time. Michael also shared his experience with ChatGPT, highlighting its improved conversational abilities and the company’s response to competition from Google’s Gemini. He advised using a single AI tool consistently to maximize its effectiveness.

U.S. Housing Market Correction

The meeting focused on the current state of the U.S. housing market, with Michael explaining that while median home prices may still be rising, the market is actually experiencing a significant correction due to affordability issues and changing investor behavior. He noted that 53% of U.S. homes lost value over the past year, the most since 2012, and predicted prices could fall by nearly 50% over the next 3-4 years, though he expressed some uncertainty about this timeline. The discussion highlighted how high-end luxury homes and second homes in areas like Park City are skewing median price calculations, while the Fed’s expected rate cut in December is unlikely to significantly impact mortgage markets.

LinkedIn Marketing Campaign with AI

Kimberlee demonstrated how to create a LinkedIn marketing campaign using ChatGPT, focusing on targeting institutional REO clients and sharing industry news each Tuesday. She showed how to customize prompts to align with business goals, including profile optimization and post drafting. Michael advised adding intentional grammar and punctuation errors to make AI-generated content appear more human and avoid detection by AI screening tools.

Efficient Social Media Content Creation

Kimberlee demonstrated how to use ChatGPT to create social media content, including graphics and posts for LinkedIn, emphasizing the efficiency of the process. Michael highlighted the importance of consistent posting on platforms like LinkedIn, Instagram, and Facebook to maintain a strong online presence and attract industry professionals. He also discussed the necessity of marketing properties effectively, especially for short sales, to gain client trust and approval. Shay inquired about the use of LinkedIn newsletters versus posts, but neither Kimberlee nor Michael had experience with newsletters, suggesting they might not be as effective without consistent effort.

Compliance and Conference Updates

Michael discussed the importance of compliance with listing agreements, particularly regarding social media advertising, and emphasized the need for transparency in pre-qualification letters. He highlighted the rising costs of credit reports and the potential for deals to fall through due to inaccurate pre-quals. Michael also announced details about an upcoming conference in Las Vegas, including the hotel arrangements and early bird registration, while noting the increased costs due to food and service charges.

App Launch and Platform Updates

Michael discussed the upcoming launch of an app after the holidays and shared that registration forms would be available once rooming reservations are confirmed. He highlighted the importance of Equator, mentioning that StateBridge has moved over to Equator, which is now the largest platform for short sale processing. Michael encouraged upgrading to a premium membership on Equator due to its growing significance. He also provided updates on the Certified Short Sale Expert course, expressing gratitude to beta testers for their feedback, and mentioned that more content is being added. Michael introduced a new Zoom AI feature for webinars, which will simplify the process of hosting and managing webinars, and he is working on securing a discount for members. He encouraged leveraging technology and teams to increase efficiency and emphasized the importance of LinkedIn for client engagement.

NAR Referral Fee Transparency Debate

Michael discussed the recent NAR vote on referral fee disclosures, explaining that while one group approved transparency requirements, another group voted against it. He noted that eXp Realty has already implemented these disclosure requirements in their listing agreements, but larger brokerages are likely to resist them. Michael also highlighted concerns about the increasing number of second lien mortgages, which has reached 25% of all residential mortgage loans, with a 42% increase projected for 2024. He emphasized the importance of maintaining professional communication and availability, as several members reported missing business opportunities due to unresponsive phone lines and outdated profiles.